The Koa Concept

written by Kelley Rubish
On Mar 1, 2024

Koa Strength and Fitness is different.

The word “Koa” represents the values, culture, and atmosphere that set our gym apart from others.

We are a gym…but there are so many of those.

We offer programming and memberships…but so do all gyms.

We have gym members…so do all the other gyms.

So why then, are we different?

We don’t have JUST members. We have a team. If our gym maintained the exact team we have right now I wouldn’t be mad about it. I love it. What makes our team “THE” team?

Our team communicates.

They’re dedicated.

They listen and respond.

They hear me.

They support each other and any new person who walks through the doors.

They are the very definition of community.

They have fun.

Koa is different because our gym stands out. It’s not because of our facilities and services alone but because of the sense of belonging, support, camaraderie and bond shared among our gym community. This culture creates a unique and welcoming environment that people are drawn to and want to be a part of.

Thank you to all of you who make up our community!

And to those who will become part of our community, we can’t wait to meet you!



At Koa, we’re all about empowering you through knowledge. We’re not just here to guide you; we’re here to teach you and watch you thrive. Every time you visit our page, we want you to discover answers to your questions and uncover something new. Whether you’re dropping by our location in Oak Ridge, TN, or joining us online, we’d love to have you as part of our team. Let’s embark on a journey of learning and success together!

Kelley Rubish

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